Redesign event ticketing website (2013)

Redesign event ticketing website

In 2013 I was doing online marketing for Vooruit, a live performing arts and event venue in Belgium, we decided to redesign our event ticketing website in order to increase conversion and improve design.

After 1,5 year of wireframing & building we launched the new website (

The new website, used 3 API’s to automatically pull in data from our internal planningstool (the events and rooms), linked that to our ticketing integration (generation of ticketing links) and linked FB-event comments all together in our back-end admin.

New website functionalities:

  • Integration of our event planningstool through API
  • Integration of our CRM-tool through API
  • Integration of Facebook & Twitter reactions with moderation tool
  • Responsive website design
  • Integrated blog
  • linking of all pages, events, newsitems
  • Export of CMS events to Facebook events  & news to Facebook status updates

My responsibilities & involvement

  • Technical functionalities/concept
  • Project Management
  • Day to day monitoring/optimizing through Google Analytics


  • +6% pageviews/session
  • +27% session duration
  • -3% bounce rate