Excellent Prompting for Push Notifications

Calm has a smart solution to prompt users to add reminders to meditate.

Excellent Timing

You’re finishing up your very first meditation session, so you should be relaxed and seeing the value of their app.

And that’s exactly when Calm reminds you about the importance of doing it on a daily basis.

Pinpoint User Problem & Offer Solution

They even take it a step further. When you’re not setting your reminder and try to go back, they prompt you again pointing out the pain point of our daily lives: being busy. Nice piece of shaming going on there on the verge of making a user feel embarrassed that they cannot remind themselves without help about the things that are important.



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