Increasing student visitors

Vooruit, a live performing arts and event venue, struggled to attract students to more artistic projects. We decided to do tackle this by solving and addressing what matters most to students: the ticket price.  In 2014 we developed an online, last-minute website (flashdeals.be) that offers deals to students.

Students got notified through e-mail & Facebook the day before an event that we dropped the price. This way we could attract more visitors, without profit loss.

Responsibilities: 

• Concept / strategy of the campaign
• Project management & outscourcing of the online platform
• Content management

Key results:

• 120 deals offered
• +1300 tickers sold
• 1000 Facebook fans / 1000 newsletter subscribers