Category: Marketing
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Project – Addapp’s Awesome User Ranking
How can we reward advocate users and stimulate others to become advocates?
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Email Marketing Fail: Using any email address to announce new business
Yesterday in my personal mailbox… An email from a commercial company I have never heard of. They felt the need to announce they are a brand new visual branding agency (what does that even mean?). I was quite shocked to get an email of a company I never subscribed to as far as I…
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Why Bashing Your Competitor Is Not A Good Idea
It seems to me that companies like to throw mud at their competitors. An action that is truly understandable. It is easy, enterprises don’t need to pay communication agency’s to think about a strategy and journalists adore juicy stories to publish, so free publicity guaranteed (especially if the opponent strikes back). But is it really…
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Great Ads Don’t Make Great Products
Internet Explorer set the example how great ads don’t make up for a sucky product.
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Why The Empowerment Of Customers Is A Gift For Marketers
Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. – Winston Churchill