Yesterday in my personal mailbox… An email from a commercial company I have never heard of.
They felt the need to announce they are a brand new visual branding agency (what does that even mean?).
I was quite shocked to get an email of a company I never subscribed to as far as I could remember, so I checked out their footer to see how I got on their list.
What da fuck?
As a company you do not need to think for me. I can do that very well myself.
And don’t wink me as if you’re funny. Unsolicited getting in touch with me is nothing close to humorous. It’s illegal.
What happened?
I reached out to the company to ask how they got my email address. Apparently an individual I used to follow class with gave it to them and they didn’t feel the need to check whether they could actually use those email addresses. With all respect, as a branding agency I expect more of your own marketing.
This email went straight into my SPAM folder.
Conclusion
- Write the real reason why people get the email/how they ended up in your list. If you can’t do so it means you shouldn’t email then
- Never use email addresses you’re not sure of where they come from
- Don’t try to be funny
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