MAYHEM! Your user is about to cancel their paid monthly subscription.

They thought about it long and hard and came to the conclusion that that $260 monthly can be spend better. Like buying 50 boxes of Cards against Humanity. You’re in a though spot as product manager. Your user is clearly ready to take action (hence: he/she is on the page to cancel their subscription), what can you do?

Challenge

How do you keep a user’s money if they are on the verge of cancelling their subscription?

Solution: suspend your account for a month

You don’t immediately cancel their account, but give them an option to suspend it for a month. In the small letters: after a month you will immediately charge their credit card again. BOOM. Chances that your user makes a calendar event to check their subscription after a month? Precisely 0.01% or something alike.

Clever BetterHelp! Really clever.