Author: Judith
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How to keep a user from cancelling their monthly subscription
MAYHEM! Your user is about to cancel their paid monthly subscription. They thought about it long and hard and came to the conclusion that that $260 monthly can be spend better. Like buying 50 boxes of Cards against Humanity. You’re in a though spot as product manager. Your user is clearly ready to take action (hence:…
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Email Marketing Fail: Using any email address to announce new business
Yesterday in my personal mailbox… An email from a commercial company I have never heard of. They felt the need to announce they are a brand new visual branding agency (what does that even mean?). I was quite shocked to get an email of a company I never subscribed to as far as I…
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Why Bashing Your Competitor Is Not A Good Idea
It seems to me that companies like to throw mud at their competitors. An action that is truly understandable. It is easy, enterprises don’t need to pay communication agency’s to think about a strategy and journalists adore juicy stories to publish, so free publicity guaranteed (especially if the opponent strikes back). But is it really…
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Great Ads Don’t Make Great Products
Internet Explorer set the example how great ads don’t make up for a sucky product.
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Apple’s evangelizing product language
Last week I was following the Apple product launch live on the Verge. (Congrats btw to The Verge for the live coverage, it’s not only like you’re part of the launch, their reporter is also freakin’ hilarious!) It was actually the first time I stared at my screen the moment a new iPhone launch was…
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Book Review “Delivering Happiness” – Letter To Tony Hsieh
Dear Tony, I wish I could Twitter ‘I love to wake up with Tony in my bed’. Unfortunately I can’t, since I only woke up once with your book ‘Delivering happiness’ besides me (it only took me 3 hours to read it from beginning till end). And that’s why I am writing you this letter.…
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Why The Empowerment Of Customers Is A Gift For Marketers
Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. – Winston Churchill
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The Importance of Customer Service – Customer is King
There is an overload of products nowadays. That is a fact. Companies have a hard time finding new products that differ from others (think about cars, washing products…).